Work

AI-Driven Content

Short-form tutorials on AI automation workflows, plus tips and tricks for applying AI across creative disciplines.

Olivscent

Managed the B2B social calendar across LinkedIn and Instagram, using GenAI tools (Claude, Gemini, Figma) to generate content.

Personal YouTube Channel

Focused on K-pop reaction content. Ran full-cycle video production for the channel — scriptwriting, filming, editing, and thumbnail design with A/B testing.

Styling on Me

Supervised on-set production for the 'Styling on Me' series, coordinating celebrity guests and the production team to keep brand presentation aligned with HQ standards.

City Guide — Guangzhou

Coordinated end-to-end content workflows across editorial, visual, and production teams — briefing photographers, stylists, and talent while managing asset collection and approval cycles. Also owned the project budget, negotiating supplier fees and finalising agreements with the legal team.

Year of the Rabbit Editorial

A creative promotional article built around the Year of the Rabbit — spotlighting products with rabbit design motifs and turning the zodiac moment into a seasonal shopping story.

'Someone And Me' Documentary Series

On-set production and editorial as brand sponsor liaison for the documentary series — directing talent and holding brand guidelines, 124K+ views per episode.

PSG × GOAT Localization Campaign

Liaison between the U.S. content team and local market execution — translating a global partnership into China-ready assets, 3K+ organic views within the first hour.

CNY Campaign — Year of the Tiger

Seasonal push built on shareable sticker packs and red-packet mechanics, rolled out on-brand across every channel.

11.11 Promotional Campaign

Owned the full content calendar and creative brief for the month-long 11.11 push — 30K+ views and 4.8K engagements across four platforms.

GREATEST Localization

Localizing GOAT's global brand voice for the China market — adapting editorial and campaign assets across social channels.

Supreme BOGO T-shirt Exhibition

Led influencer marketing for an offline Supreme BOGO T-shirt exhibition — interviewing the collector, partnering with local media NOWRE on an editorial feature, and directing creators across TikTok, RED, and Bilibili to produce promotional videos for the online auction that followed.

Introducing Martine Rose

Researched and produced fashion editorial content in close collaboration with designers.