The Journey

Three chapters, one craft — from New York City, to Shanghai, to Rotterdam. The story continues…

2023 — Present · Rotterdam, NL

The Netherlands

MA Media & Creative Industries
Erasmus University Rotterdam

Jul 2026 — Now

Social Media & Storytelling Intern

Olivscent · The Hague, NL
  • Manage and create B2B content for LinkedIn and Instagram — building the content calendar in Claude Code and producing visual assets in Claude Design and Figma.
  • Draft platform-specific copy and coordinate founder-led workshop events.
Jul 2025 — Now

Independent Social Channel Manager

YouTube · Instagram · TikTok
  • Run a personal YouTube channel end-to-end: research, concept, filming, CapCut editing, and Canva thumbnails and visual identity.
  • Grow short-form TikTok and Instagram channels on AI tutorials and tech trends, owning trend analysis and channel growth.
  • A/B test thumbnails, titles, and captions against platform best practices to optimise search and discovery.
2024 — 2025

Master's Thesis — GenAI vs. Human Content

Erasmus University · Mixed-Methods Research
  • Designed a randomized mixed-methods study (n=85) comparing GPT-4o and human-written copy, measuring perceived quality on Likert-scale metrics.
  • Ran Shapiro-Wilk normality and Wilcoxon Signed-Rank tests in SPSS for non-parametric paired-sample analysis.
  • Combined descriptive statistics with qualitative thematic analysis to quantify performance gaps and recurring AI-writing patterns.
2025 — 2026

Data & Analytics Projects

SQL · Power BI · Python
  • Built a full-stack e-commerce analytics solution (Olist) — a PostgreSQL data warehouse with CTEs and window functions, feeding multi-page Power BI dashboards (GMV, AOV, SLA, churn).
  • Analysed 30K Instagram posts in a three-layer PostgreSQL framework, surfacing best posting time, viral-format prediction, and exposure-to-follower funnels.
  • Turned news archives and YouTube comments into commercial media insights using SentiStrength, Gephi, and Context 2.0.

2018 — 2023 · Shanghai, CN

Shanghai, China

Marketing & content across
fashion, streetwear & retail

2021 — 2023

Marketing Content Specialist

GOAT Group · Shanghai
  • Local liaison for the PSG × GOAT campaign, coordinating U.S. content, design, and localization teams; local SEO drove 3K+ organic impressions within the first hour of launch.
  • Led a month-long 11.11 campaign across four platforms and the official website — 30K+ views, 4.8K engagements, and 2K+ new user acquisitions.
  • Owned agency and vendor relationships and budget across multichannel campaigns, from brief through on-set production to final delivery.
See the campaigns →
2019 — 2021

Digital Editor

I.T Apparels Ltd. · Shanghai
  • Mapped and optimised the journey from social touchpoints to product detail pages, diagnosing drop-off via CTR, cart abandonment, and purchase-rate analysis.
  • Implemented UTM tracking across social URLs for accurate attribution and reporting in Google Analytics.
  • Ran the seasonal Weibo and WeChat calendar with designers — a key partnership post drove 14 direct purchases within a week.
2018 — 2019

Marketing Assistant

Prolivon · Shanghai
  • Executed an online and offline sample-sale campaign, generating 375 new followers and 5,622 page views in five days.
  • Developed consumer insights and content strategy from platform metrics.
2018

Account Executive Intern

We Are Social · Shanghai
  • Managed daily social operations for luxury brand Chaumet, overseeing weekly publishing and audience engagement.
  • Produced weekly and monthly clipping reports for Beats by Dre, tracking campaign metrics and audience trends.

2014 — 2018 · New York City & West Lafayette, US

United States

BSc Apparel Design & Technology
Purdue University

Associate Degree · Fashion Business Marketing
Fashion Institute of Technology
One-year exchange · 2016 — 2017

2017

Assistant Designer Intern

MINAN NYC · New York City
  • Researched sustainable fashion fabrics — price points and properties — translating findings into creative direction for seasonal collections.
  • Supported production workflows: fabric sourcing, factory coordination, and progress tracking across the design-to-product pipeline.
2016

Benchmark Intern

Decathlon · Shanghai
  • Synthesised swimwear trend reports from material, colour, and style data across Taobao and Tmall.
  • Built data-driven reports on the purchasing habits of women aged 16–25 and benchmarked competitor hero products for the design team.