A marketing & creative professional based in Rotterdam, the Netherlands. Specialized in Social Media Management & Content Creation, Campaign Coordination and AI Strategy.
Script, film, and edit short-form GenAI tutorials for Instagram Reels and TikTok.
Run full-cycle YouTube production for K-pop culture content — thumbnail A/B testing, retention pacing, and community engagement.
Lead brand liaison for GOAT Group on the 'Someone And Me' documentary — owning the commercial partnership and talent brand placement.
Co-directed editorial shoots with i-D China and ran campaign operations across agencies, media partners, and internal teams.
Documentary
Brand Placement
Social Posts
Interview
Managed three-stage roll-outs for China's biggest annual sales events across WeChat, Weibo, RED, and TikTok.
Designed interactive engagement mechanics — top-purchaser rewards, social-sharing lucky draws — to lift GMV and total orders.
WeChat Articles
Weibo Posts
Owned influencer budget and end-to-end creator coordination — sourcing, briefing, draft review, and final delivery.
Produced recurring global editorial, managing talent and photographer sourcing, budget negotiation, and cross-team alignment with U.S. teams.
'Supreme BOGO T-Shirt' Exhibition
Media Coverage (NOWRE)
Influencers on bilibilii (YouTube)
'City Guide' Global Franchise
Talent Interview
B2C Fashion Editorials
Authored trend-driven fashion editorials — designer profiles (Martine Rose), style guides, and seasonal campaigns.
B2B Brand Storytelling
Produced B2B social content on LinkedIn and Instagram — brand story, social impact, and sustainability.
Fashion & Creative Editorials
Brand Storytelling
Chinese New Year Meme
Instagram Post
Introducing Martine Rose
LinkedIn Post
